Branding
Logo#
Dos#
Please ensure that our logo is ALWAYS recognisable and contrasts with the background. Please see the examples below as reference.
Don’ts#
NEVER alter the colour, proportion, structure, elements or direction of the logos that have been provided. They are perfect how they are.
Logo placement#
Float loves a good partnership, but make us look good. Always give our logo space to stand out. Keep an exclusion zone proportional to the height of the logo around ours at all times.
Brand colours#
We use blue and white as our core colours.
These core colours should be used as the primary colours in all collaborative designs.
Float blue: #0F4285
Typography#
**Heading font: Vt323
Body font: Menlo
Morgan#
A.P Morgan is our mascot. He likes to dress up.
Feel free to use this handsome devil on any content and co-marketing activities.
Have fun#
We’re all about having fun, and strongly encourage you to show it! Please feel free to include our stickers and memes in your content.
